Wednesday, March 14, 2007

Review of Nengun Performance

The following is a paid review of the Nengun Performance website. Nengun Performance is an online reseller of after market auto performance parts. According to the information provided on the site, the company was originally from Australia but currently operating directly from Japan since April 2000.

I assume that their tagline is "the wholesale performance parts supplier on the Internet." They claim that they are able to offer really low prices on the parts because they buy in bulk from the Japanese performance parts companies with which they have direct contact.

First impression. Looking at the design of the site, I have to admit that there is an overall amateurish feel to it. Maybe it has to do with the Color Scheme. The color scheme of the site doesn't really appeal to me. Probably due to the fact that I am not a fan of sites with black backgrounds. From my experience I have found out that clean designs with white backgrounds are best for e-commerce sites. Not very exciting but it's safer.


I noticed that they have different logos on different pages and it changes everytime you reload the page. If they are interested in building a brand identity, having a unique and uniform logo should be the first step. I liked this particular logo, which I have shown here.

Moving to more serious matters, E-commerce is all about trust and I have to say that going through the site doesn't really give me that feeling of security. The first thing I look for on every e-commerce site, are their security and privacy notices. Unfortunately, the Nengun Performance site doesn't have one.

The "About page" is also not detailed enough. There are no names or contact addresses. Customers like to know who they are dealing with. The fact that there are spelling mistakes on the page doesn't help either.

In their FAQ, it is mentioned that they accept the following payment methods:
· International Direct Deposit
· Australian Direct Deposit (Westpac) and
· Paypal

However, I noticed that they do accept credit cards too. It would really boost the customer's confidence if the company provides some short of assurance that all important information (such as credit card details) sent to this site, is encrypted and is protected against disclosure to third parties.

So what did I like about the site?

I was drooling just looking at some of the products. They have an impressive collection of parts of well known brands (includes HKS, Apexi, Greddy, Mugen, Spoon, TRD and Nismo)for customers to choose from. Some of my more knowledgeable friends confirm, the prices are indeed wholesale. They also have a photo album that visitors to the site can view even without registering.

However, the question remains whether customers would be impressed enough or trust them to buy their products online.

7 comments:

bnr32 said...

I'm from Malaysia and I have been buying parts from nengun for almost one and a half year now. Excellent service, good price and I always received my order.

Anonymous said...

I have been purchasing parts of nengun for years. Great company and the checkout system is the easiest to use. I always pay by credit card through pay pal with no problems. I think Auto lah should look at their own unreadable heading before before making comments on another site.

Adam said...

Thanks for your comment guys. I wish Nengun all the best.

Anonymous said...

this review is hopeless nothing solid and any fool can comment on colours.


please provide solid information not more questions like will people buy from the site

Adam Dilip Mutum said...

Hi Anaon, This was a website review and in case you are not aware, the color scheme is among the most important factors that contributes to the overall feel of the site. First impression is usually the last impression for most online consumers. Of course there are other more important things like credibility/ reputation, ease of use, discounts, etc. and I have commented on them as well.

Anonymous said...

I like Nengun, they have parts which is hard to find anywhere else. You can say whatever you want bout colours, but ill look at the products. Cheers!

Anonymous said...

i bought wheels from them and they sent 3 different sizes and they gave 2 craps about it...still stuck with the rims and no payment and the crappy excuses..its been over 3 months dont buy from them!

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