Saturday, September 27, 2008

Response to Anon - National Tyres and Autocare

Someone "Anonymous" left a comment on my post "Experience with National Tyres and Autocare". He or She said:
"hi there i work for national, the advert is not mis leading !! if you bother to read it properly it states, ON A RANGE OF BARUM AND AVON TYRES, SELECTED SIZES ONLY !! as for the tracking, the vocher (sic) sheet also states that prices are subject to change at any time, plus where else are you going to get tracking done for £15.00 any way ???"

In response to Anonymous, I am so sorry I forgot to read the SMALL PRINT. It does say that. Regarding the Wheel alignment offer, they have now increased the price to £12.50 from £11/ If it costs £15, why don't they just say so instead of misleading consumers.

This is precisely the reason why so many companies in the UK are unable to retain customers. They are so focussed on getting new customers by any means possible (including misleading ads). However, the most important part - retaining customers, is forgotten.

I left them a complaint on their web site and I am still waiting for their answer. A simple apology would have been enough and I won't have written the post and even if I had I would have written it in a more positive tone. Maybe "National Tyres and Autocare" got back to me and they were willing to even do the alignment for FREE. Amazing company". Unfortunately that didn't happen and I will go to the tyre shop near my house who are friendlier.

Remember it is cheaper to retain old customers instead of getting new ones. The old satisfied customers will bring new ones along with them.

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