Thursday, August 04, 2005

New Alfa Romeo Models

Sime Darby Auto Italia Sdn Bhd, (100% owned by Sime Darby Bhd.), the distributor for Alfa Romeo in Malaysia, recently unveiled six new models — 147, 156, 156 GTA, 156 Sportswagon, 166 and Alfa GT Coupe.

156 GTA


The event also marked the official launch of the Auto Italia headquarters and 3S (sales, service and spares) center at Glenmarie, Shah Alam.

Extra Info.

Milan Auto (M) Sdn Bhd. was the previous distributor of the marque in the country from 1990 until Fiat Auto terminated the franchise in 2003.

The Sime Darby group acquired the franchise for Alfa Romeo through Sime Cerah Sdn Bhd., absorbing some staff from the previous distributor in the process.

SIME Darby Auto Italia Sdn Bhd, managing director: Radzi Zainal

Sime Darby managing director-Motor Group (Malaysia): Rajan Thurairatnam

Alfa Romeo Sales Europe and Extra Europe Fiat Auto Spa sales coordination representative: Hans Hoegstedt.

Newspaper Reports:



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