Monday, December 17, 2007

Private Fleet - Australian car buying site

I recently got to know about Private Fleet, an Australian auto broker which has been in business for nearly seven years. Though the company is based in Chatswood, New South Walesr, Private Fleet is affiliated with over 600 dealers all over Australia.

First impression of the site was quite good. With a neat and tidy layout and unlike other car sites, the page is not littered with ads.

Getting a quote is fairly simple (you will notice I didn't say "on their site"). Read on and you will understand what I mean.

All you have to do is choose a make and model. Fill in your post code and hit the "Get a quote" button. You will then be taken to another page were you would have to fill in a few details. If you are looking for a used car, you will have to fill in a few more details and you are done.

I tried it and got the message
"We look forward to dealing with your enquiry and being of assistance in the purchase of your new or used car.
We will contact you shortly (generally within 24 business hours)..."

and so on. Personally, I would have preferred a results page with all available cars listed with pictures and all necessary information, including the price.

I know I said the site was neat and tidy but it sure could could do with some brightening up. Pictures of flashy cars won't hurt. I also suggest putting up a link to an "About us" page on the navigation rather than from a link in the text. Trust me, customers like to know who they are dealing with especially in an online environment. Having said that, they have some great testimonials from their customers including some great reviews by Naomi Robson from Today Tonight, Channel 7 and Hoyle from The Age Newspaper.

As a car fanatic, I found the site quite interesting. They have loads of information on cars including brief history of different brands and cars reviews. Do check out the site.

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