Leko - the Ikea car

Is Ikea planning to branch into automobile manufacture?

A microsite for the mysterious Leko suddenly appeared linked from the Ikea France site. It features a rotating car covered with cloth and a designer called Christophe Grazs talking about it in French. I have no idea what he's talking about but I can probably get my brother-in-law to tell what he is going on about.

It has generated a fair amount of interest but seems a lot of people are not taking it seriously.

I hope they are not going to ask their customers to assemble it using an Allen key.